Platform Description
Ozone Platform is a console for publishers to manage their programmatic advertising partners and activity. Ozone Platform turns complex integrations into simple configurations.
The platform allows publishers to:
- Manage many demand partners without modifying any code on page
- Access audience and programmatic insights to drive better business decisions and yield
- Apply smart pricing and other algorithms to drive higher yield
- Generate new revenue through activating Ozone Audience demand
How Ozone works
Through core foundations in data, technology and business operations, Ozone Platform provides publishers:
- Best practice configuration
- Control of demand from SSPs to maximise yield
- Audience insights, bidstream analytics and benchmarking reports
- Applied Analytics and machine learning algorithms to activate data
Best practice configuration
Controlling demand from SSPs to maximise yield
Audience insights, bidstream analytics and benchmarking reports
Applied Analytics and machine learning algorithms to activate data
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